Road safety is becoming an increasing concern for everyone with the rising number of accidents. Around 1.35 million people get killed in road accidents around the world each year. It is possible to avoid most accidents by following certain safety measures. However, these measures are often overlooked by drivers in today’s hectic world. In this article, we bring to you five data-driven measures to improve driving behavior.

Ways To Improve Driver Safety

Here are some essential tips you can use to enhance driving safety.

1. Use telematics

Though businesses that have field sales or field service operations employ CRM’s & service ERP’s, they miss out on aspects like safety. There can be several missed opportunities. Data helps you in getting actionable insights that you can use to improve the behaviour of your field force. You can keep a tab on unsafe driving practices and unlock powerful insights by integrating telematics with your key software.

2. Create a distraction-free driving policy

Your business must have a distraction-free driving policy besides other policies. It is common for drivers to engage in other activities while driving, which could lead to accidents. Ensuring your drivers stay away from operating mobile phones while driving is a crucial aspect of this policy.

3. Conduct training programs

Educating your drivers regularly about safe driving practices is one of the best ways to promote driver behaviour safety. You can conduct periodical workshops to show the ill-effects of rash driving, distractions, and highlight best practices.

4. Reward drivers

You can implement an incentive program to encourage good driving practices in your fleet. The prize will not only motivate the driver but also persuade other drivers to follow the same. It will also lead to better compliance with driving safety policies.

5.  Have a feedback system

Giving constant feedback to field employees on their driving behaviour at a regular cadence and at the right time goes a long way in bringing about a behaviour change. 

The importance of making data-driven decisions is increasing. Collecting and analyzing the data to gather insights is not difficult if you have the right solutions provider. Want more insights on how Safety Connect can help you with introducing driving safety measures?

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